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Research 2 Market

Research 2 Market Research 2 Market

IDC European Government Consulting contributes effectively to the European Framework Programme Horizon 2020 through its R2M (Research 2 Market) value proposition.

What is R2M?
• A partnership proposal to successfully bid for the Horizon 2020’s different funding schemes and types of actions.
• A modular approach designed to increase H2020’s actions impact to meet industry expectations, leveraging IDC’s global expertise and data assets.
• A way to increase the credibility of H2020 projects’ exploitation plans and potential market impacts by counting on IDC’s brand, proven methodologies and market knowledge.

Main benefits
• R2M helps design initiatives able to bridge the "valley of death" between research labs and the marketplace – and making them realistic and believable.
• R2M helps identify the most appropriate match between technology and potential market, leveraging IDC’s contacts to recruit potential users for trials, monitoring and assessing their benefits and communicating them to the appropariate stakeholders.
• R2M provides tools and methods to identify, measure and achieve realistic market, innovation and socio-economic impacts, improving the chances of success of any proposal to access the funding for the Horizon 2020’s different types of actions.