Adriana  Allocato
Adriana Allocato
Senior Research Analyst

Adriana Allocato is senior Research Analyst for IDC Government Insights and IDC Health Insights in EMEA. Adriana's core research coverage includes digital transformation in healthcare, analyzing key trends related to IT strategies and spending of healthcare providers. Her primary focus is on patient experience and the evolution of technologies based on natural language processing as cognitive systems. Her research also includes personalized care delivery models and data privacy, security issues.


Previously, Adriana was a business development specialist Reply in Milan, conducting market research, analysis and content development for healthcare providers across major technology categories including Big Data and Cloud Computing. Prior to joining the industry, she worked in Academia as a Research Fellow in Strategic Management at Aston Business School and then at CASS Business School in the UK.


  • Ph.D. in Healthcare Management and Economics from Magna Graecia University, in Catanzaro
  • M.S in Financial Economics from the Federico II University, in Naples
  • B.A. in Business Economics and Financial markets from Federico II University, in Naples